Recently, I saw two great I-carried-a-watermelon examples of lakes/summer camps:
|Wandawega Lake Resort|
In Elkhorn, Wisconsin! I wish we'd known about this place before we moved away from the Upper Midwest. See inspirational photos from the remodeling process here (they'll make you want to whitewash something immediately.)
And this, which is closer to home: www.branding10000lakes.com
It's a project by Nicole Meyer based on the idea, "One Minnesota Lake. One Logo. Everyday."
It'll take her 27 years to get done. I like it.